Alagna_village_01

The White Gold Rush website is born from a passion for freeride snowboarding and mountaineering. Its creator, J-C Roggo born in Geneva Switzerland, did his first steps on the slopes as a skier and started snowboarding when he was 14. He is a mountain lover since his early childhood and recently started touring with splitboard or snowshoes to explore backountry in the Alps and find the best powder.

The White Gold Rush propose to share freedom instants brought from mountain outings...